In a world where self-expression is celebrated, one woman transformed beauty into empowerment.
Meet Vineeta Singh, the trailblazing entrepreneur and co-founder of Sugar Cosmetics, who turned her vision into one of India’s most beloved beauty brands, a brand that stands for boldness, confidence, and authenticity.
What started as a dream in 2015 has today evolved into a global movement that inspires millions of women to “Rule the World, One Look at a Time.”
Founded by Vineeta Singh and Kaushik Mukherjee, Sugar Cosmetics began its journey from Mumbai under the parent company Vellvette Lifestyle Pvt. Ltd.
Their mission? To create high-quality, cruelty-free beauty products that match Indian skin tones, withstand Indian weather, and celebrate every shade of individuality.
From online sales to physical stores across India, Sugar Cosmetics rapidly became a Millennial favorite, redefining what it means to be beautiful, strong, fearless, and unapologetically you.
Vineeta Singh – CEO & Co-Founder
An alumnus of IIT Madras and IIM Ahmedabad, Vineeta is not just a businesswoman but a symbol of resilience and determination. As one of the Sharks on Shark Tank India, she’s empowering the next generation of entrepreneurs, especially women, to dream big and take charge.
Kaushik Mukherjee – Co-Founder
An IIM Ahmedabad graduate, TEDx speaker, and Vineeta’s husband, Kaushik brings a blend of creativity and business acumen to Sugar’s success story. Together, they form one of India’s most inspiring entrepreneurial duos.
“We believe in every interpretation of beauty from bold to subtle, quirky to classy. We aim to celebrate every version of you.”
Sugar Cosmetics aims to empower women to embrace their unique identities. Beyond just products, it’s a message: Be your own kind of beautiful.
Sugar’s financial journey is nothing short of phenomenal.
- FY 2020: ₹84 crore revenue
- FY 2021: ₹126 crore
- FY 2022: ₹220 crore
Despite facing losses during the pandemic, the company continued to grow with resilience and purpose. With over $87.5 million in funding across six rounds including investments from India Quotient, A91 Partners, and L Catterton Sugar stands as a testament to sustainable and smart business growth.
In 2022, Sugar Cosmetics acquired ENN Beauty, a natural herbal makeup brand, aligning with its philosophy of “In Harmony with Nature & You.”
This expansion not only diversified Sugar’s product line but also strengthened its position in the wellness beauty space.
- Listening to Customers:
Vineeta personally read thousands of customer reviews to understand what Indian women truly wanted. - Social Media Power:
With over 4 billion annual views on its digital channels, Sugar mastered the art of online engagement.
Omnichannel Presence:
The brand moved beyond D2C into physical stores, creating an everywhere experience for its fans.