KINGS OF BRANDS is a premier business awards, created by WOW Celebration, to honour and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. The event is designed to showcase global, national and regional brands to global consumers, to enable enterprises to achieve a greater branding say in international markets and to advance the development of the global industry. Conducted annually, the awards have been established to honor innovative consumer brands by recognizing their most innovative consumer products. The King of Brands Awards are open to all domestic and international brands available in the consumer marketplace. The program provides a notable opportunity for high-performing organizations which have developed innovative consumer products to be acknowledged internationally.
The Global Award is presented to truly international brands that have a presence in ten or more countries, on three or more continents. These are truly global household names.
The National Award is presented to the very top brands in the country. These are brands that are household names in our country that have been judged to be truly exceptional.
The Regional Award is presented to brands who are top in local pockets in a particular region in the country.