We are half way into the next decade of the 21st century and truth be told, we are experiencing a new wave of marketing patterns. The marketing and advertising industry is by far facing the highest number of changes. Listed below are the top 5 marketing trends that one can look out for in 2020
- Voice Search
The most defining marketing trend of 2020 will be the rise of voice search. With the introduction of smart speakers by Amazon and Google Home, Voice searches have seen a significant rise in sales by 36 million in 2019.
It is likely that in the coming years, voice search will change the nature of SEO, web traffic and competitor analysis.
- Customer Experience
We are pretty familiar with the likes of UI and UX. The next wave of customer interaction trend is to integrate customer experience with marketing (CX).
CX is by far the predecessor in amping up inbound marketing and customer retention. The data collected through customer feedbacks from multiple channels will not only help optimise ads but also help develop new CX strategies
- Artificial Intelligence
This one is a no-brainer, really. With the advent of chatbots and other predictive analytics tools, AI has already made its way to being the head honcho of mapping customer behaviour. AI has managed to revamp stagnant businesses and turning them profitable. They have also turned campaigns advertisements more targeted and effective
- Live Video
This is one tool everyone is pretty familiar with and extensively using during lockdown. Watching a Live Video provides a customer a real time experience with the touch and feel of the product. They are more preferred over blogging or static posts and are proved more effective in influencing customer decisions
- Predictive Analytics
This trend is closely intertwined with AI. Predictive analytics and AI survive on a symbiotic relationship to help customize ad campaigns, promotions and shopping suggestions.
When you can harness data to predict trends, opportunities, limitations, and threats, you can stay ahead of market swings and get ahead of customer desires.