On this Dhanteras, as the nation celebrates prosperity, a quiet revolution is shaping the financial future of Indian women. LxmePay, India’s first UPI platform built exclusively for women, is not just changing how women spend it’s redefining how they grow, save, and own their financial power.
Created by Priti Rathi Gupta and Ridhi Doongursee, co-founders of Lxme, this Mumbai-based fintech is designed to meet women where they already are in their everyday digital transactions and transform those simple actions into opportunities for wealth-building.
🌸 Why LxmePay Was Born
Since the UPI revolution in 2016, digital payments have become effortless. But convenience came with a cost overspending and losing track of financial health.
That’s where LxmePay steps in. It turns mindless spending into mindful growth.
“Two hundred million women in India use UPI, but less than a million invest their money,” says Priti. “We want to change that by embedding financial confidence into everyday actions.”
LxmePay connects daily habits with long-term goals, ensuring that every rupee spent is also a step toward financial independence.
💛 Turning Every Payment into Prosperity
Unlike traditional UPI apps that offer temporary cashbacks, LxmePay rewards users with digital gold a symbol of wealth and stability.
Every transaction, even receiving money from another user, adds to this growing treasure.
Beyond rewards, the app includes smart budgeting and expense tracking tools, empowering women to categorize their spending into needs, wants, and savings. The insights help users reflect, adjust, and plan better.
“Women are realizing how much small daily expenses add up,” says Ridhi. “LxmePay nudges them to pause, reflect, and redirect that money toward what truly matters.”
🌿 A UPI Designed With Women in Mind
Everything about LxmePay reflects what women value most trust, simplicity, and purpose.
The interface is intuitive, the features are empowering, and the goal is clear: to help women make money work for them.
LxmePay’s new campaign beautifully sums up the spirit
“It’s not just a transaction. It’s how you become your own Lakshmi.”
💪 Partners in Progress
Behind this initiative is a network of strong allies. Supported by NPCI and Axis Bank, and partnered with leading merchants, LxmePay isn’t just another fintech it’s a movement.
These collaborations help reach women across all segments from professionals in cities to homemakers in small towns ensuring financial inclusion becomes more than just a buzzword.
🌎 Building a Nation of Financially Confident Women
For LxmePay, success isn’t just about numbers it’s about transformation.
Priti and Ridhi aim to empower two million women to transact through the app within two years, each one taking control of her financial story.
“Indian women have always been natural savers,” says Priti. “Now, we want them to become strategic investors turning their discipline into financial growth that changes generations.”
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